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Ashland launches Natrosol Performax HEC paint thickening technology

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

Ashland Specialty Ingredients will introduce Natrosol Performax hydroxyethylcellulose, a breakthrough paint thickening technology, at the ChinaCoat 2012. Natrosol Performax is comprised of a range of hydroxyethylcellulose thickeners that delivers process flexibility and quality control to paint manufacturers. This allows manufacturers to add HEC in dry form at any point of the manufacturing process, eliminating extra process steps like the preparation of pre-slurries or dissolutions of HEC, saving operational costs, according to the company.

Natrosol Performax thickeners enhance paint quality and preserve critical performance characteristics, such as efficient thickening, stability, color compatibility and sag resistance.

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